Note:  Renee Klosterman Power is the Executive Director of TTCTV. In the following essay she draws on her extensive 30 year experience in the video field to reflect on the direction Internet Online video is headed, and why it is important for Community Partners to support this technology with financial underwriting. This will allow many more community members, in and out of the area, to receive the information and programming that bonds this community together.

 

Video. Images, combined with music, words, and sometimes effects have contributed greatly to our understanding of the world. The medium has grown, stretched and infiltrated. Visions – leading to knowledge.

Video can feed all of our emotions – joy, sadness, understanding, sometimes anger. Personally, when someone is selling me something – I want them to engage me, weave in and out of my emotions. Please, don’t bore me.

The Internet gave birth to on-line video in the late 1990s. I was there in the infancy, feeding the infant files of downloaded images, waiting, waiting…. waiting. And then, toddling around, streaming video found it’s legs, uttered words and found that “cuts-only” was the best way to edit, no fancy stuff, just the facts ma’m. We got used to watching really crappy quality, however - put a diaper on it, give it time, watch it grow into all that it could be…and pray for broadband. People started believing that on-line video was here to stay.

I never thought otherwise. Telling a story. It’s what humans have always done.

And then…YouTube. Viral video. Millions of people watching three buddies lip-syncing in China. This baby has learned how to run.

I think on-line video is now somewhere in adolescence – a little bit rebellious, questioning, ready to take on authority. Wanting to change the rules a bit, maybe even be a bit naughty.

According to the Pew Internet and American Life Report (July, 2007) “57% of Internet users have viewed on-line video, and shared with others.” We like that – sharing. It’s what we learned in kindergarten. We’d like to help you share with your customers, engage them, and maybe even make them laugh.

Thirty years ago, I was an intern on an award-winning program in Seattle, Washington, aptly called “HowCome?” Pre-magazine show format, this weekly program was just that – intended for kids, but a lot of adults liked it too. We traveled the state, filming (yes, filming, with a CP-16) white water rafting; ski jumping, log home building and other “how?” type stories. I arrived at the station as an eager senior in college. When I left, I knew how to tell a story. How to write, edit and shoot a beginning, middle and an end.

That knowledge has served me well over the years - and together, we can play with these teenage years of on-line video, and keep that essence of joy and laughter…and thumbing our noses a bit at authority. And…help you sell your stuff.

Renee Klosterman Power